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#75  Paul Russell – Even If It Was Free!

#75 Paul Russell – Even if it Was Free!

Quality, Consequences and the Construction Industrial Complex (part 357).

Our guest this episode is Paul Russell talking about Smart Buildings and his book “Even If It Was Free”.

If you enjoy this episode, share it with friends and give us a review, it helps more than you know.

In this episode, we discuss:

  • The danger of the work “pivot”
  • How we innovate and donkeys do not
  • The trilogy of temptation
  • The monetary value of building data

And much more…….

More on Paul

Paul on LinkedIn

Even if it Was Free Website

The Books

Even if it Was Free on Amazon

How Buildings Learn on Amazon


Paul is a Design Thinker, Mentor, Digital Poverty Ambassador, Amplifier, Keynote Speaker and Author. He has an MBA from the London School of Economics has worked for leading firms such as IBM and AECOM.

Paul asks, if overnight all the technology you need was suddenly free, would you take as much as you can or would you stop and think, do I really need it? Would you ask yourself, even if it was free will it make a significant and long-lasting change, and what outcome do I need that will improve me or others?

Paul observes we face a Trilogy of Temptations where innovation fuels our confidence to go faster, both at work and play. A natural human development that helps us achieve the impossible but can make us miss blind spots in the conversations we have. A conversation that needs us to remain curious and vulnerable to understand each other better, be more inquisitive about each other and share more human centric stories of what good should look like. These are the issues Paul works on with his clients.

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